[Shopify]ストアにて2020年前半で最も売れた商品カテゴリー12選 - EC PENGUIN


We are pleased to present the best-selling product categories in Shopify stores worldwide from March 1, 2020 to July 31, 2020.

What do you think were the best-selling product categories in stores using the Shopify platform?

Personally, I thought that the top products would be masks and other anti-Corona products, products that can be enjoyed during stay-home, interior design, and kitchen utensils. But lo and behold, it was a surprising product category that came in first place!

Please read this "Ranking of the Best Selling Product Categories in the First Half of 2020" article and use it as a reference for opening a new store or developing new products.

(*This is a summary in Japanese of an English article published by Shopify.)

Let's get started with the ranking countdown!

No. 12 Cover skins for laptops

Shopify laptop skin unsplash

First on the list at No. 12 is a cover skin for laptops. The English search is "laptop skins.

This is a product that regularly becomes a trend every few years and can be very profitable if you follow the trend. The last time it trended was in 2009, 2016. 2020.

No. 11 Board Games

Shopify trend product board game

Next on the list were board games.

Considering the stay-home period at the Corona Disaster and the period of self-restraint from going out, we can say that this rank is understandable. In fact, our family has experienced playing board games during the stay-home period.

No. 10 Rug mats

Shopify rugs ラグマット

Coming in at No. 10 on the list is the rug mat.

In fact, rug mats have never been such a big trend in the past five years.

After all, if you stay at home for a long time in your stay home, you may want to change the atmosphere with a rug mat. Perhaps such a feeling is developing.

No. 9 Kitchen and living room furniture

shopify kitchen トレンド キッチン

Next on the list are kitchen furniture and dining room (living room) furniture.

This category is also supported by the influence of Corona, but it can be said to be a very popular product category to begin with. Certain products, such as table sets and kitchen chairs, are also particularly popular.

No. 8 Jigsaw Puzzles

jigsaw Shopify ジグソーパズル

And jigsaw puzzles were also on the list.

The board games mentioned earlier are a tool that can be enjoyed by families or those living in shared houses, but for single households, the kind of jigsaw puzzles that can be done by one person may be a good choice. Also, for families with children, these items are useful if you want your children to play quietly while you are working from home.

No. 7 Kayak accessory

Shopify カヤックアクセサリー

Perhaps the most surprising of the rankings was the kayak accessory.

However, when we looked into it, we found that kayak-related products have become an annual product category, with search volume increasing significantly before summer and often trending. Kayaking may not be a familiar activity in Japan, but it seems to be a major activity overseas.

Specific products included sunshades for kayaks, seats, paddles, bags, and tail blowers (a kind of jet that is attached to the back of a kayak).

No. 6 Yoga mat

Shopify ヨガマット

Yoga mats are popular among women who have been getting exercise in their stayhomes. This is another product category that has received a boost in the Corona Disaster.

Recently, yoga mats that are made of environmentally friendly materials, especially those that do not contain toxic substances such as polyvinyl chloride (PVC), have been gaining attention. When creating a Shopify store to sell yoga mats, it might be a good idea to not only focus on the photos and site structure, but also highlight the materials they are made of.

No. 5 Blanket

Shopify ブランケット

Blankets ranked fifth on the list. As with the yoga mat, it is suggested that here, too, there is a focus on environmentally friendly blankets. When selling them, one needs to consider not only how warm and stylish they are, but also the material they are made of.

And on-demand services like PRINTFUL are being called upon to create blankets with company and team names on them.

No. 4 Water Bottles

Shopify ウォーターボトル

In Japan, demand for reusable shopping bags has been rising due to the introduction of a plastic bag fee. Similarly, water bottles may be driving the trend to bring your own reusable bottles instead of disposable ones.

It was suggested that the target market for sales is often environmentally conscious and health-conscious people (who prefer to drink water, tea, etc. on a daily basis).

No. 3 Exercise Bands

Shopify エクササイズバンド

Here are the top three. Third place goes to "Exercise Bands."

With gyms and team sports limited in Corona, products that allow people to exercise in the comfort of their own homes are appealing. It may seem a bit strange that an exercise band was chosen among the many exercise products, but it seemed to be a popular product overseas.

No. 2 Nail polish

Shopify ネイルポリッシュ

Nail polish was selected in second place.

The spread of nail polish culture among the younger generation has been increasing every year, making it a very popular product category regardless of corona. Among nail products in particular, there are many searches for nail polish solution, which is a good match for sales promotion through social networking sites such as Instagram and Pinterest.

No. 1 Face Peeling Mask

Shopify ピーリングマスク

And the winner of the coveted number one spot is the "Face Peeling Mask!"

Peeling masks are popular on Google Trends, Oberlo, and Amazon, and were often seen on social networking sites for a while. I just didn't realize they were this popular.

The beauty of these products is that if you are successful with the face peeling mask trend, you can add other cosmetics and beauty products to your store to achieve synergy.

The 12 best-selling product categories in the [Shopify] store in the first half of 2020 Summary

How did you like the above?

I got the impression that there were many product categories that were growing under the influence of Corona among those ranked in this year's survey.

Jigsaw puzzles and board games were especially helpful as these were areas of personal interest to me. I would be happy if you found some of them useful as well.

Well, have a great day!

(Original text: https://www.shopify.com/blog/trending-products)


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