This Shopify site case study is the store of "AND PLANTS," a stylish houseplant specialty store. The top page and photos are really nice, and we were impressed with the elaborate Shopify site, which has a very good search function.
AND PLANTS is a relatively new site, launched in May 2021, and is an e-commerce site operated by Domuz Corporation in Kanagawa Prefecture.
Now for a summary of what I thought was stylish and functional!
Shopify store examples are also listed below for your reference.
EC Penguin Shopify Store Case Study List Summary
Beautiful "houseplant" photos on the site.
First and foremost, the photos are very beautiful, and I was impressed by the site's very good use of them.
The above image is the top page image, and the header blends in well, and the use of color is exquisite. The top image is based on the color green, with some red and pink, which makes me want to buy all of the plants.
I have always been aware of the importance of photography in e-commerce sites, but this Shopify site made me keenly aware of the importance of photography once again.
This Shopify site is also very helpful in terms of photo composition and how to take product images.
The filter search function is excellent.
The next thing that caught my eye was the extensive search function.
I got the impression that the e-commerce site was designed to be user-friendly for users who are new to houseplants and do not know what to look for, or for users who want houseplants that suit their environment.
I think a filtering function is essential for a site with many products, and I felt that AND PLANTS' e-commerce site has a particularly easy-to-view filtering function.
Recommendation of recommended houseplants based on personal diagnosis
The last thing I found interesting was the personalized diagnosis of houseplants.
For first-timers, it is hard to know how to choose a houseplant. In this situation, you select your preferences based on size, your preferred accent, room sunlight, room environment, personality, plant taste, and plant type, and the system recommends recommended houseplant products.
This recommendation function was also friendly to users who are vaguely thinking about wanting a houseplant.
Summary of "AND PLANTS," a Shopify site for houseplants
It is rare to see an e-commerce site for houseplants, but the "AND PLANTS" introduced here is not only very elaborate in terms of design, but also has a well thought-out Shopify I was impressed by the site.
Thank you for reading to the end. Have a great day!