In this issue, we will introduce you to the language-switching tools (apps) you need to create a cross-border e-commerce site! In order to sell overseas through cross-border e-commerce, it is always necessary to apply translation applications and tools.
Today we will summarize the recommended paid/free applications and tools that are essential when building such a cross-border EC site. Please choose the best one according to your budget and situation.
Weglot Paid Translation App ($9.90~/month)
The first one we will introduce is a translation application called Weglot. This one is paid, and offers a wide range of plans from $9.90/month to $499/month.
The great thing about Welgot is that not only can you customize and translate each product, each page, etc., but you can also translate parts of the site that are inserted by other apps.
It also supports multilingual SEO and can automatically change to the language used by your Shopify store visitors. This means that you can have your site appear in search engines in each language. The fact that no source code needs to be touched is also a major attraction, making no-code translation a reality.
It is also worth noting that the checkout screen and emails sent to users can also be translated. If you are not sure about paid apps, install this one and give it a try.
langify Paid Translation App ($17.50/month)
Next is a translation application called langify. Like Weglot, this is also a very popular paid app on Shopify. The price is a flat $17.50, which is relatively inexpensive for a highly functional app.
Like Weglot, this app can translate a wide range of items, including basic products, pages, blogs, email notifications, and checkout pages (some parts cannot be translated), and can import and export translation data in CSV and JSON. If you are going to ask translators for each language, this application is easy to work with, such as translating exported data and importing it again.
The drawback, however, is that automatic translation is not always available, so you need to prepare your own translations, which is a drawback that keeps it away from the average user.
WOVN Translation tool provided by a Japanese company (monthly consultation)
The last of the paid Shopify site translation tools is WOVN from Japan.
Both of the two paid apps introduced above are services from overseas, so their basic specifications are in English, or you have to contact them in English if you have any problems. If you are not good at English, you may want to consider using WOVN's translation service.
WOVN is a highly functional translation service that can change images to match the language and translate dynamic content inserted in apps and other applications. It is also possible to install plug-ins to Shopify, making it a very easy-to-use tool.
Fees vary from company to company and business to business, so please contact us for an estimate when implementing the service. The tool can be used with peace of mind, as it has been introduced by famous companies such as Sumitomo Mitsui Banking Corporation and Shiseido Company, Ltd.
Gtranslate Free Translation App (free plans available)
The next translation application we will introduce is called Gtranslate. This app has a free plan and can be used for free when automatically translating into multiple languages.
This app can translate using the Google and Bing automatic translation systems, and it translates to over 100 different languages. However, please note that you will need to move to a paid plan if you want to edit the automatically translated parts or include overseas SEO support.
Translation into multiple languages plus editing and indexing by foreign search engines requires a change to the paid plan for $17.99.
If you want to apply simple automatic translation, the free plan of this translation application may be sufficient.
Translate My Store Free App (Free Plan Available)
Last but not least is a free Shopify app called Translate My Store. The excellent thing about this app is that it offers free automatic translation (with a character limit for free), and you can manually rewrite the translation for the parts you don't like.
Most free translation apps allow you to translate automatically, but only with a paid plan. Very excellent.
Moreover, it can be said that it is a function that is hard to believe that it is a free app, as it is also indexed by overseas search engines. (Since it is a free app, we still recommend paid apps if you want to do proper translation and overseas SEO.)
However, since I was looking for a free translation application this time, I decided to introduce this application.
[Shopify] Recommended paid/free translation apps for cross-border e-commerce sites Summary
Whenever you do cross-border e-commerce on your Shopify store, you must also make sure that the content and text of your site is also multilingual. This is not a problem if your native language is used in many countries around the world, such as English, but unfortunately Japanese is only used in Japan.
Therefore, we hope that you will be able to use the above translation apps and tools according to the requirements, scale, and budget of your Shopify site.
If you have a Shopify site translation app that you use, please let us know via Twitter or other means.
Have a great day!